What outfit makes you feel at home? What does it mean to you to truly be yourself?
Whether you’re dressed in trendy track pants or comfy old sweatpants, in North Karelia everyone can feel safe just the way they are.

North Karelia’s very own Casual Friday is celebrated as part of the regional day on September 5.

If we had to pick one anthem for the day, it would be Pohjois-Karjala by Leevi and the Leavings – the song that has made North Karelia Finland’s most famous “track pants region” since 1986.

But Verkkariperjantai is not just about irony or nostalgia. It’s a celebration of roots and culture that live on and transform from one generation to the next. Here, people know how to strip away unnecessary pretension, be themselves, and shape life in their own way – together with others.

The message is simple: less bullshit, more authenticity.
Not the one who stayed behind, but the one who chose to stay – and to make this place their own.

👉 So dress in whatever feels right, be the change you want to see in the world. The style is free – what’s yours?

Join in, and challenge your friends, family, colleagues, or anyone at all! Pull on those track pants – or add a dash of blue eyeliner, if that’s your thing. Show your own interpretation and be part of making North Karelia an even more vibrant track pants region.

This year, Verkkariperjantai will be celebrated on September 5, coordinated by the regional communications network led by the Regional Council of North Karelia.

Follow the vibes on social media with the hashtags #verkkariperjantai #pohjoiskarjala #oleomaitsesi #maakuntapäivä and tag us:

• Facebook: @pohjoiskarjala
• Instagram: @pohjois_karjala

Let’s share the posts together and make this Verkkariperjantai a celebration that reflects all of us.